PPC Advertising Masterclass

Categories: PPC Advertising Masterclass

About Course

The PPC Advertising Masterclass is a practical and results-driven program designed to teach you how to create, manage, and optimize Pay-Per-Click campaigns across platforms like Google Ads and social media. Whether you’re new to PPC or want to refine your skills, this course provides the knowledge and tools to run profitable ad campaigns and maximize your return on investment (ROI).

Understand how PPC advertising works and its role in digital marketing.
Develop and manage PPC campaigns across major platforms.
Use keyword research to target the right audience effectively.
Create compelling ad creatives that drive clicks and conversions.
Analyze campaign performance and optimize for maximum ROI.
Gain the confidence to handle paid advertising for businesses or personal projects

Course Content

Introduction to PPC Advertising
Understanding PPC fundamentals Overview of advertising platforms (Google Ads, Facebook Ads, etc.)

Keyword Research for PPC Campaigns
Identifying high-converting keywords Using tools like Google Keyword Planner

Creating Effective Ad Campaigns
Structuring campaigns, ad groups, and ads Crafting compelling ad copy and CTAs

Landing Page Optimization
Designing landing pages for conversions A/B testing and user experience (UX) principles

Campaign Budgeting and Bidding Strategies
Setting daily budgets and bid limits Understanding bidding types (manual, automated, CPC, CPA)

Analyzing and Optimizing Campaign Performance
Monitoring KPIs like CTR, Quality Score, and ROI Using analytics tools to refine strategies

Advanced PPC Techniques
Remarketing and audience targeting Running display ads and video campaigns

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About Course

What Will You Learn?

Course Content

Introduction to PPC Advertising Understanding PPC fundamentals Overview of advertising platforms (Google Ads, Facebook Ads, etc.)

Keyword Research for PPC Campaigns Identifying high-converting keywords Using tools like Google Keyword Planner

Creating Effective Ad Campaigns Structuring campaigns, ad groups, and ads Crafting compelling ad copy and CTAs

Landing Page Optimization Designing landing pages for conversions A/B testing and user experience (UX) principles

Campaign Budgeting and Bidding Strategies Setting daily budgets and bid limits Understanding bidding types (manual, automated, CPC, CPA)

Analyzing and Optimizing Campaign Performance Monitoring KPIs like CTR, Quality Score, and ROI Using analytics tools to refine strategies

Advanced PPC Techniques Remarketing and audience targeting Running display ads and video campaigns